Who Is Nori?
Nori is more than a mascot—she’s a gentle emotional guide, created to support people of all ages through emotional overwhelm, transition, and reflection.
Her name is inspired by the word “North”—as in True North, the calm within that guides you when everything else feels unsure.
She’s shaped like a teardrop, because emotions are real.
She has a heart on her chest, because we lead with empathy.
Inside that heart is a compass rose—because even when we’re lost, we can always find our way back to peace.
Nori isn’t just a name—it’s a powerful process. Her name stands for:
N – Notice what you’re feeling
O – Open Up and share safely
R – Reflect on your needs
I – Imagine Tomorrow—because today may be tough, but tomorrow can be different
These steps help children, teens, and adults build emotional regulation and hope—one moment at a time.
Nori also helps you face your Not—the heavy feelings, hard days, or moments when you're just not okay.
She doesn’t erase those feelings. She holds space for them.
She helps you name your fear, acknowledge your hurt, and gently move through it with tools that support—not overwhelm.
In a world that often asks us to be fine, Nori reminds you: It’s okay to pause and say, “I’m not.”
What Is Nori’s Purpose?
Nori was developed to support Social-Emotional Learning (SEL) in a way that’s visual, calming, and non-verbal. She offers quiet emotional support when words are too hard to find.
She helps children name their feelings.
She helps teens reconnect with their center.
She helps adults remember that emotional regulation isn’t childish—it’s human.
What Is SEL, and Why Does Nori Matter?
Social-Emotional Learning (SEL) teaches us how to understand, express, and manage our emotions. It’s a lifelong skill that affects how we communicate, handle stress, and build healthy relationships.
Nori supports SEL by:
- Providing a safe emotional anchor
- Offering non-verbal reassurance
- Reinforcing visual calm during transitions
- Appearing consistently across tools that support breathing, reflection, creativity, and focus
Why is she unique?
Because she’s not just a character.
She’s a symbol of safety.
She doesn't talk over your feelings—she sits with them.
The Compass Rose – A Symbol of True North
At the center of Nori’s heart is a compass rose—an old navigation symbol that points toward True North.
For kids, it’s a way to learn:
“Even when I don’t know where I’m going, I can still find where I am.”
For teens, it’s a reminder:
“I can feel all of this and still keep going.”
For adults, it’s a quiet truth:
“I’ve been through storms, and I’m still here.”
Whether you tap an NFC product, hold a Calm Card, or color your way through emotions—Nori helps you find your True North.
And when you find your True North, you find your peace.
A Page to Return To
Nori is here in our tools, in our stories, and in every moment you need her.
You don’t need to say anything.
You just need to show up.
She’ll meet you there.
Nori is a great resource for therapists, schools, and adults of all ages due to her adaptability across emotional needs and environments. Whether she’s used in calm corners, therapy toolkits, classrooms, or daily routines—Nori supports emotional connection in a way that’s quiet, visual, and always accessible.